Friday, December 18, 2009

"Merry Marketing"

Read this in the Wall Street Journal this morning and had to share it with y'all. It's muy bueno. Theory: the author and Reverend Know-It-All are brothers. Their sense of humor is identical to a fault.

Merry Marketing
By Fr. James Martin, S.J.
And this year what's been irking me are the slogans that companies are deploying in their December ad campaigns that hope to have it both ways: They're using religious themes without actually being religious. Call it faith-based advertising.

[...]The cover of the Land's End catalog, which is bursting with preppy families who apparently divide their time between laughing dementedly, drinking steaming mugs of hot chocolate and petting horses, says: "Make it Merry!" Make what merry? Celebrating the birth of Christ or petting a horse? 

Read the full article here.

1 comment:

  1. You are right about the article. :) I love your blog. This is my first visit and I am now following you. I would love if you stopped by my blog and followed me.

    Many blessings,